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Insight: Will the Internet of Things be cool or creepy?
By now you’ve heard the statistics: According to Gartner, there are already 6.4 billion devices connected to the internet – and Gartner predicts that this number of connected “things” will reach 20.8...
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Loyalty Fraud – 10 Questions with the Expert
Editor’s Note: Coming off of the recent Loyalty Fraud Prevention conference in Atlanta, we have decided that there is no time like the present to devote to this timely – and critical topic. Millions,...
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Insight: Privacy Issues Threaten IoT Utopia
The coming era of the smart home, powered by voice-activated personal assistants, smart appliances, and cloud-connected sensors, promises to bring a new era of personalized, frictionless interactions...
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UK: Why Google wants your loyalty card data
Data privacy issues have been at the forefront of our reporting of late: Whether it’s the impending General Data Protection Regulation (GDPR) legislation soon to become EU law, or the backlash over...
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Loyalty Fraud: The Threat That Could Affect Your Company’s Bottom Line
The topic of fraud is not a new phenomenon. In fact, it’s something we hear about on a near constant basis from our email providers, banks, credit card companies and airlines. Banks in particular are...
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Getting your Loyalty Programme Ready for GDPR
On the 25th May 2018, when the new GDPR regulation starts, the way brands and business across Europe connect, talk and engage with their customers will change forever. Customer loyalty programmes will...
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The Wise Interview: Data security expert Dean Armstrong on GDPR
On May 25, 2018, sweeping new regulations on consumer data privacy and security, collectively known as the General Data Protection Regulations (GDPR), will become law in all European Union member...
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The link between data security and loyalty
With the General Data Protection Regulations (GDPR) coming online in Europe, and high-profile data security breaches happening in the U.S., marketers are increasingly turning their attention to the...
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India: Consumers learn the power of data
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that their personal information has value, two things...
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Will the Customer Loyalty Data Pump Run Dry?
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s...
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